+- Ski Area Operations (http://skiindustry.org:/forum)
+-- Forum: WELCOME TO SKIINDUSTRY.ORG FORUMS (/forumdisplay.php?fid=34)
+--- Forum: Ski Industry Jobs (/forumdisplay.php?fid=62)
+--- Thread: Director of Sales and Marketing - Windham Mountain Resort (/showthread.php?tid=285)
Director of Sales and Marketing - Windham Mountain Resort - Admin - 03-27-2015 06:01 PM
TITLE
Director of Sales and Marketing
CATEGORY Marketing
EOE STATEMENT We are an Equal Opportunity Employer.
DESCRIPTION
Overview of Position: The Director of Sales and Marketing is responsible for all aspects of planning and operations of the Sales and Marketing department and employees. Strategy, brand management, partnership development, tactical implementation, coordination of projects and scheduled tasks, budget management, internal profit center marketing, etc. Member of the senior management team. Fast paced and highly dynamic position.
Job Duties: The list below best represents many of the tasks you will be asked to perform at some time during your employment at Windham Mountain Resort. This list of duties is not intended to represent all of the tasks you may be asked to perform, however Windham Mountain Resort will never require you to perform a task that is inherently unsafe or that you are not adequately trained to perform.
Oversee the Marketing and Sales departments and staff.
Write and develop the Annual Marketing Plan.
Manage partnerships, attract and sell sponsorships and act as liaison between partners and Windham Mountain Resort.
Create, implement and manage numerous sales, marketing and promotional programs combining print, digital, radio, social and database objectives while tracking results with analytics and sales goals.
Plan, create and execute all resort advertising and act as the key liaison with the advertising agency, media buyer and/or graphic designers.
Plan and schedule marketing and sales initiatives for all the resort's lines of business.
Plan, develop and manage marketing, sales and events budget in accordance with the marketing plan and company policy.
Maintain and develop the resort’s web sites using analytics and sales initiatives to drive engagement and revenue.
Be an active participant in the resort's social media channels; coordinate social media content within the department.
Create special offers, packages (ski, lodging, spa, golf, mountain biking, day care, etc.) and new products that bring in new revenue, without sacrificing existing revenue streams. Evaluate performance, retool or replace underperforming products and packages.
Oversee Windham Mountain Resort guest research to determine satisfaction and preferences that may influence resort operations or marketing initiatives.
Manage the marketing and timelines of all Cards and Pass Products to create continued growth and profitability.
Manage the Windham Mountain Resort brand.
Manage all the resorts creative assets and maintain the resort's brand standards (photos, photo shoots, video, video/film shoots, banners, signs, tradeshow materials, collateral materials, etc)
Manage and oversee the resort's database and customer relationship management efforts. Implement marketing tactics utilizing these assets.
Oversee the resorts collateral distribution and fulfillment programs.
Hire and oversee vendors for various marketing, sales and events initiatives.
Liaison with various departments to ensure all marketing, sales and event activities are communicated to and understood by front line operations.
Liaison with Central Reservations to create post and track Package Sales and Lodging Products to ensure maximum revenue potential.
Oversee all Dues and Subscriptions that come through the Marketing Department. Ensure they are allocated appropriately.
Coordinate efforts of PR Manager and Interactive Manager to produce and send weekly newsletter on-time as scheduled.
Oversee and produce a comprehensive list of all deals and promotions where products are sold for less than retail.
Attend various industry seminars and trade organization functions.
SHIFT Days
LOCATION Windham Mountain Resort
TAGS
FULL-TIME/PART-TIME Full-Time
POSITION Director of Sales and Marketing
EXEMPT/NON-EXEMPT Exempt
OPEN DATE 2/2/2015
ABOUT THE ORGANIZATION Windham Mountain Resort's mission is to provide a premier alpine experience to every guest
every day.
Our mission will be achieved through our continued commitment to quality and progress. We will continue to focus on improving the experience of our guests and our staff through the choices we make as a resort and through our actions as Windham Mountain Resort representatives